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The difference between a promotion and a launch is essentially the difference between a Black Friday sale and the release of the latest iPhone or summer blockbuster movie.
The Black Friday Sale is great, only you typically have to sell at a cut rate and compete with 3 million other stores or products. But when the next iPhone comes out? People wait for months for the chance to line up around the block to pay whatever it takes to get that one item.
A launch campaign is a way of building up that crazy level of anticipation and emotional involvement to a climactic event where price is an afterthought.
Do you want people that excited to do business with you? Let's talk.